Einlagensicherung

Our third collaboration with production company Plexus Productions (London) and ad agency Heimat (Berlin) was to explain the financial term ‘Deposit Insurance’ using a Rubik’s Cube. 

After asking if we understood that correctly, we created a ‘magical’ cube that could grow bigger and smaller by twisting it. In fact, we made a whole bunch of cubes and parts to create the illusion of just one cube being able to expand and shrink. We also installed a real working LED light and built a table top with a part that elevates and it had a huge crack in the middle.